Consumers voted the two products to victory in the Kitchen Appliance and Household Appliance categories respectively. Product of the Year is the world’s largest consumer-voted award for product innovation, aiming to guide consumers to the best products in the market and to reward manufacturers for quality & innovation. In the UK, the Product of the Year seal is determined by more than 10,000 consumers, who vote on product appeal, innovation and satisfaction overall.
Having seen a surge in popularity over the past few years, as people begin to understand how steam can enhance the flavours and taste of any dish, the Product of the Year win for the AEG SteamPro Multifunction Sous Vide Oven certifies the consumer desire for steam-based, technology-driven choices in the kitchen.
Similarly, the world first SoftWater technology featured in AEG’s 9000 Laundry Series range offers consumers a ‘no fading’ guarantee, as the machines purify and soften water before it even enters the drum – allowing detergents to work at their very best to protect the colour of clothes.
Peter Spencer, Electrolux General Manager UK & Ireland, comments: “Winning two Product of the Year accolades is a testament to all of the hard work that has gone into creating these innovative new products – and they are made even more special by the fact that these awards are voted for by consumers. As a company, we pride ourselves in developing highly responsive, consumer-centric and effective technologies that are designed to make lives easier. Our AEG SteamPro Multifunction Sous Vide Oven and the 9000 Laundry Series are great examples of how we strive to identify consumer pain-points and proactively develop world-first technologies to help solve them.”AEG | aeg.co.uk