Designer    News 08 Aug 2017

AEG cleans up in the Which? Awards, with Best Buy accolade for its ComfortLift dishwasher

Renowned household appliance brand AEG has received a sought-after Best Buy accolade from Which? The prestigious award – which is widely recognised across the entire KB industry and a mass majority of consumers – is given to only the very best products in the current market. Having undergone rigorous testing and independent surveys, the Which? Best Buy title recognises the durability, quality of materials and excellent technology behind the product.

The new ComfortLift revolutionises everyday kitchen ‘chores’, making it easier than ever for users to comfortably load and underload their dishwasher. The product earns its name from the ergonomic lower-lifting rack which, using AEG’s innovative new mechanism, allows the user to gently slide and raise the lower basket to a convenient working height.

As part of the AEG Mastery range, the ComfortLift dishwasher also includes the futuristic TimeBeam function, that projects a timing light onto the floor, indicating how long the wash cycle has left to go. These unique functions have made for a multi-award winning product – having already received the internationally accepted IF Design Gold award, alongside the Red Dot Best of the Best accolade.

Chris George, Head of UK & Ireland Marketing at Electrolux commented: “Achieving such a prestigious accolade is a testament to all of the hard work that has gone into creating this innovative new product that is set to transform dishwashing. As a company, we pride ourselves in developing highly efficient and effective technologies that are designed to make lives easier. The ComfortLift is a perfect example of how we monitor and identify consumer issues and proactively develop world-first technology to solve it.”