Wilsonart UK, part of the world’s largest surfaces manufacturing company, is bringing a new range of super-smooth, super-sleek work surfaces to market, entitled Pure. Silky to the touch, the monochromatic Pure collection boasts ultra-smooth matte finishes. Ruby Larvin, Marketing Communications Manager for Wilsonart said, “It adds another style dimension to kitchen design. The feel of this product is so engaging it will add a tangible sense of elegance, drama, and luxury.”
Pure comprises five decors all from a modern monochromatic palette – one black, one white and three greys. The incomparable matte finish has a low light reflectivity, which minimises the visibility of fingerprints and marks. The pore-free surface is hygienic and more hardwearing than standard laminates. Available in a square edge format with matching 1mm ABS edging, the range is supplied in convenient 3 m lengths.
Business Manager Gemma Barratt, who responsible for trend tracking and research explains: “Matte is the must-have trend for 2018. Across many sectors; cosmetics, cars, consumer electronics matte is the dominant look. We are seeing a clear steer away from high-gloss and not just for work surfaces but for cabinetry, flooring, and wall coverings too. Combining the light-enhancing colour-free beauty of Pure with striking marbles, rich woods or opulent statement colours creates a sleek look that works for all kitchen design themes.”
WilsonArt | Wilsonart.co.uk