kb-network    Launch 10 Jan 2018

Whirlpool’s new Sunset Bronze finish proves appliances can be both Smart and beautiful

“The kitchen is more than a place to prep meals or toss stuff, it’s where families care and reconnect with the people who matter,” said Jennifer Tayebi, Communications Brand Manager, Whirlpool. “To help make the kitchen a comfortable gathering space for family and friends, we’re bringing expanded colour, texture and handle options to our line-up of purposeful appliances.”

Today’s consumers do not want to sacrifice aesthetics in their pursuit of intelligent technology. With Whirlpool’s new Fingerprint Resistant finish – Sunset Bronze – users can have the best of both worlds. Dressing up their Smart products in this brushed, satin finish with rose gold undertones, Whirlpool’s intelligent appliances now radiate a subtle warmth which complements a variety of cabinet, countertop and flooring options.

Four Whirlpool Smart appliances are available with this new finish:

Whirlpool Smart Door-within-Door Refrigerator

This refrigerator won’t just offer 30% more space with its pantry layout, it also boasts a touchscreen that learns, adapts and suggests customized settings based on the family’s routines.

Whirlpool Smart ENERGY STAR Certified Dishwasher with Third Level Rack

Families can get customized cycles for this dishwasher by using the Download & Go option from the Whirlpool app on their smartphones. Or the Sensor cycle can detect soils in their load to select the right wash and dry settings, relying on the TotalCoverage spray arm to get the job done.

Whirlpool Smart Over the Range Microwave with Scan-to-Cook Technology

Scan-to-Cook technology eliminates the guesswork of cooking dinner, by communicating with users via their smartphones and tablets. Integration with the Yummly recipe app means that users can select a recipe and trust the microwave to get the right settings and timings every time.

Whirlpool Smart Front Control Range

Synced with Google-Assistant or Amazon’s Alexa, this oven can be controlled with simple voice commands. Or select from a database of curated recipes on the Whirlpool app to send the cooking instructions – including everything from preheating to temperature adjustments and timing – straight to the appliance. The app will also take users through a step-by-step process – including images and video – of how to prepare that perfect meal.

These Smart products can be purchased in Fingerprint Resistant Sunset Bronze this spring.


Whirlpool | whirlpool.co.uk