The industrial design aesthetic can be a tricky one to get right. Keeping it too plain can make it seem overly clinical for domestic use, and adding excessive detail results in a product ill-at-ease in its intended environment, which is often an unfussy, ‘raw’ interior.
Crosswater’s new Union range of brassware – encompassing bathroom taps, valves, showerheads and bath fillers – looks to bridge the gap with just the right level of precision detailing combined with the essence of Italian design flair and manufacturing craft.
David Hance, Founder and Chief Executive of Crosswater, who remains heavily involved in the product sourcing and development side of the business, explains: “The Union range comes from one of our key Italian partners who I’ve dealt with ever since I started the business 20 years ago. It’s an evolving style that will develop over the next 2/3 years in the UK, more of an industrial look and feel. I was shown the initial design just over a year ago, and went out to the factory along with a major developer client of ours and one of his architects. When the architect saw the initial castings, he made some suggestions of how we could perhaps add a little more detail and personality to the design, and the guys at the factory took the taps off to be machined and amended there and then. That’s the uniqueness of our sourcing relationship with our key suppliers and it’s also European-sourced which we believe is a key point.”
The evolution of the product in this way is part-and-parcel of the product development approach the company takes said Hance. “Listening to the industry is key to making products work; showing it to a few clients first and responding to their feedback is an integral part of the design process, and it’s something we’ve always done throughout the history of the business.”
…to find out more, pick up a copy of this month’s Designer magazine here.
Crosswater | crosswater.co.uk