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Utopia Bathrooms states its brand new modular furniture launch was a ‘strategic move’…

Utopia Bathrooms has officially launched three new modular bathroom furniture ranges, stating it was a “strategic move to expand its share of the growing modular sector of the bathroom furniture market.”

The Lustre, Star, and Opula ranges have been introduced to the brand in the aim of ‘pushing the boundaries of design, both in terms of concept and the exploration of new and exciting materials’, said Utopia’s head of design, Richard Shore.

Seeking to appeal to the higher-end of the market, Utopia’s new ranges are determined to showcase the quality of British design and manufacturing against its European rivals.

Commenting on the new collections, marketing director, Beth Boulton stated “Through Lustre, Star and Opula, our three new ranges, we are offering an unbeatable combination of genuine British design and manufacture using premium quality materials and offering unrivalled levels of customer service.”

Beth added “We aim to wow our customers with the unique Utopia combination of design, quality and service, and we are confident that our new ranges will achieve this.”

Utopia Bathrooms | utopiagroup.com