The partnership, created by brand extension agency three60brands, sees bathstore become ELLE Decoration’s exclusive bathroom and tiles partner, and will also see the launch of a new style-led collection this summer.
The curated range takes influence from the transitional trend – a modern interpretation of traditional styling and period detailing that is subtle, feminine and luxurious. The Transition collection illustrates this through the use of matt finishes, mixed materials and a calm colour palette aimed at ELLE Decoration’s style-conscious readers.
Speaking of the collaboration, Ben Spriggs, Executive Editor at ELLE Decoration, said: “The team at ELLE Decoration are really excited to be working with bathstore as our exclusive bathroom and tiles partner. Both ELLE Decoration and bathstore share a passion for innovation and are constantly looking for new ways to not only shape new trends but also define them.
Working with bathstore, we want to continue to innovate and push the boundaries of interior styling. Our magazine talks to design-savvy individuals, interiors professionals, discerning consumers and style-focused homeowners that understand the importance of premium, high quality products – the type of inspirational bathroom products and designs that bathstore are renowned for.”
Gary Favell, CEO of bathstore, added: “The opportunity to work with the distinguished ELLE Decoration brand is an exciting one, and we look forward to engaging their readership with the Transition collection and the stunning new exclusive collection later in the year.”
ELLE Decoration / elledecoration.co.uk
Bathstore / bathstore.com