In line with its recent brand upgrade, the Prima Appliances Collection, exclusive to PJH, has launched a comprehensive brand support package for its independent Prima stockists.
This partnership approach is synonymous with PJH’s core values of working closely with its B2B customers and the end-consumer, to promote the Prima brand. The brand support package includes a new consumer website, designed to appeal to the consumer through aspirational photography, useful product information and helpful advice, as well as a ‘nearest stockist locator’ tool. Following the same theme, a stylish new consumer brochure is also available, perfect for customers to take away and browse at their leisure and help with their product selection.
Meanwhile, Prima has a range of showroom point-of-sale (POS), attractively designed and in keeping with the Prima branding, communicating product features and benefits, which is perfect for displays and room sets. Also available to stockists is a Prima Appliance showroom video that demonstrates product features and benefits, and the whole catalogue of both lifestyle and cut-out photography, which are all saved to a handy USB stick. In addition, PJH is offering a range of competitive display deals for those Prima stockists featuring the latest appliance collection in showroom displays, as well as regular promotions on selected ranges within the quarterly PJH ‘Appliance Saver’ brochure.Prima | prima-appliances.uk