Benross Marketing, a homewares and electrical appliances distributor, has obtained the exclusive UK distribution license for Norwegian heating brand, Mill and is making a number of Mill’s heating products available to retailers in the coming weeks.
Mill is available in large retailers across Scandinavia, and over 21 countries globally, but this is the first time the brand’s products have been available to UK stockists. The launch collection includes a number of fully WiFi integrated panel heaters – which can be controlled via an app – alongside an LED display convection heater and a new generation plug-in oil-filled radiator.
Speaking of the launch Jon Brennan, Commercial Director at Benross Marketing, said, “We believe these products will inject some much-needed excitement into the UK’s portable heating market. Heating products aren’t necessarily known for their design, but Mill’s products combine beauty with efficiency and practicality. The products, which continue to be designed exclusively in Norway – a climate considerably cooler than ours – exude Scandi style, as well as exceptional performance. We are confident that we can offer attractive margins to retailers on a product that will capture the interest of UK consumers.”Mill | millheat.co.uk