kb-network    Launch 25 Aug 2017
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Modern styling with timeless designs – Ellerton, the new handleless Shaker from PWS’ Alchemy collection

Alchemy, PWS’ new classic kitchen collection, features five distinctive looks headlined by Ellerton, a handleless Shaker design.

Ellerton creates a toned down, yet elegant aesthetic, perfectly attuned to the interior trend for calm and simplicity. Extolling a more delicate frame, Ellerton blends the modern, clean lines of handleless with the classic simplicity of Shaker, creating a beautiful and timeless union of old and new. Ellerton softens the handleless look with a simple flush-rail system, in matching painted colours or contrasting oak. Available in a palette of 27 colours, Ellerton perfectly transitions through to open-plan layouts, satisfying the demand for multi-functional living spaces. It’s a classic design for the modern era, which teamed with the new Lichfield oak feature door adds further warmth and character.

Graeme Smith, Senior Designer at PWS, comments, “Our new Alchemy collection unites contemporary detailing with classic features, tailoring designs that are relevant to modern British lifestyles. The Ellerton design sums this trend up perfectly with its simplicity of styling that evolves the traditional Shaker door to achieve this look.”

Speaking of the new collection, Rebecca Farrell, Fineline Kitchens’ Design Manager, says, “Ellerton encompasses, so accurately, the trend for pairing modern styling with timeless design, completely reflecting our clients’ tastes.”

Alchemy focuses on 5 signature styles, ranging from coastal and farmhouse through to understated detail and simplicity. With the Shaker door sitting firmly at its core, Alchemy strikes the balance between timeless style and functionality with simpler interpretations. With a collection of eight door families, a 27-strong colour palette and a selection of timber finishes the collection is enhanced with an extensive range of Strata work surfaces, handles and internal storage solutions, including Kesseböhmer’s new Konfigure range of internal drawer systems. Alchemy is supported with a suite of marketing materials, including an inspiring website, lifestyle brochure, social media platforms as well as a showroom design service and dedicated catalogues on the major CAD planning software.

Alchemy | alchemykitchens.co.uk