kb-network    Launch 29 Jun 2017

Hoover’s newly launched fridge and freezer pair stand to prove that size does matter

Known household name in the kitchen appliance sector, Hoover, has increased its portfolio with matching tall larder fridge and freezer units. The freestanding pair offer the largest capacity to date in the company’s cooling and freezing appliance range.

The HVLN6172 Tall Larder Fridge boasts a generous capacity of 320 litres, and is available in a contemporary white or sleek stainless steel finish. Allowing it to suit today’s entertainment-loving consumer market, the fridge also features versatile door storage, a wine rack, adjustable shelves and an innovative reversible door. While its companion, the HVUN6172 Tall Larder Freezer – which is also available in an optional white and stainless steel finish – has a capacious 235 litre capacity and features innovative technology, such as fast freezing and touch controls.

The Total No Frost programme is a convenient addition to the Tall Larder Freezer, that ensures the homeowner will never need to defrost the freezer. The Total No Frost technology circulates cold air around the freezer cavity to prevent the build up of frost, while equally maintaining a consistent temperature and humidity, that helps food stay fresher for longer.


Expert opinion

We heard from Steve Macdonald, Marketing Director of Hoover’s freestanding division about the launch: “While large capacity fridge freezer combinations work well for many, large households and families are now often opting for separate, matching appliances, to maximise useable storage space.

“Recent research has revealed that as many as half of Brits shop for groceries online, with 11% doing their entire grocery shop online. This trend and the increased demand for large capacity go hand-in-hand. The move towards convenience shopping is huge and shoppers need to have ample storage space for large, online shops.

“Our existing large capacity models have proved very popular, but we wanted to add to our range of practical appliances that offer plenty of flexible storage, to respond to our customers’ changing needs and lifestyles. Both new models take usable space to the next level, ideal for larger families and households that want to store large amounts of food and drink.”

Hoover | hoover.co.uk