GROHE has launched its debut ceramics range in the UK: the new Bau collection harnesses parent company Lixil’s 80 years of expertise in the ceramics market and pairs it with GROHE’s years of award-winning innovation and design leadership.
Raj Mistry, GROHE UK Marketing Director, commented: “Entering the ceramics market is the next step for GROHE, working towards offering a complete bathroom solution. The new collection is designed to be a perfect match with GROHE’s stylish Bau mixer lines, making planning a bathroom easier than ever before and providing a one-stop solution for our retailers. The range reduces the need to buy products from different manufacturers, so our customers can rest assured that they will enjoy a perfectly matching bathroom in terms of both looks and functionality – with all the products designed to complement each other”.
Featuring a clean and modern design, the collection will coordinate beautifully with a large range of bathrooms styles. Offering a wide design variety, customers can choose between basins, toilets and GROHE Bau Cosmopolitan accessories, such as soap dispensers and towel rails, to ensure a perfectly matching offering.
Michael Gray, GROHE UK Product Manager, says “To make the range really stand out from other ceramics offerings on the market and to add value for our retailers, the Bau collection comes with GROHE’s latest technology helping to ensure maximum hygiene levels in the bathroom. This includes GROHE WC rimless technology ensuring that the entire surface of the toilet is easy to reach and effortless to clean, while a Quick Release seat makes it simple and fast to remove the entire toilet seat for maximum cleanliness. There’s also an option for a soft or regular close seat to suit the needs of a variety of customers”.GROHE | grohe.co.uk