Leading kitchen appliance manufacturer, Gorenje, has officially launched its UK marketing campaign, celebrating its products most desirable credentials.
Titled ‘Simple Facts’, the campaign focuses on specific elements or features of the products that make them stand-out from the crowd.
One particular product asset set to be explored within the campaign is the brand’s ‘NoFrost’ function included in a number of Gorenje’s refrigeration products. This revolutionary feature circulates cool air inside the fridge to consequently eliminate frost and ice from forming in both the freezer and fridge compartments.
Speaking on the new marketing campaign, sales director Stuart Benson remarked “We invest considerably into research and development and take the time to ensure that our products are as innovative as they are striking.
“Attention to detail is essential, so we wanted to celebrate a selection of key components which make our products great and what better way to do this than showcase them in a marketing campaign?”
The campaign’s current focus lies with the brand’s cooling products and will remain in place until October 2017. Attention will then shift towards its other dishwashing, laundry and cooking appliances.Gorenje | gorenje.co.uk