kb-network    Launch 05 May 2017

Franke launches ‘My Wonderful Kitchen’, its first branded consumer advertising campaign

Kitchen solution specialist, Franke, has launched its first ever branded consumer advertising campaign – ‘My Wonderful Kitchen’.

Launched in the hopes of introducing the brand to UK shoppers through a mix of digital and print content, the new campaign features a number of brand ambassadors including Team GB hockey player Kate Richardson-Walsh, Swiss food blogger Nadia Demaso, and kitchen designer Mark Wilkinson OBE.

The campaign will span a 12-month period and attempt to evoke positive food experiences by referencing how the brand’s famous ambassadors relate to their kitchen space. In their latest campaign instalment, Kate Richardson-Walsh OBE quotes “It’s vital that I can come home to a fabulous space where I can create new, delicious, healthy dishes.”

Commenting on the new campaign, marketing director Fiona Bowyer stated “We have never done anything like ‘My Wonderful Kitchen’ before, so One’s [Franke’s PR Agency] industry-relevant knowledge and experience was vital during the concept creation and planning stages.”

Franke | franke.com