kb-network    Launch 20 Jun 2017

Appliance specialist, Hotpoint, partners with Proctor & Gamble to launch its new laundry promotion

Hotpoint, leading UK household appliance brand, states it has “partnered with Procter & Gamble to offer consumers a free supply of washing detergent.”

Available on purchases made from 20 July until 27 September 2017, the promotion will exclusively apply to selected models within the Hotpoint Ultima S-Line of appliances and will see the consumer receiving a six month supply of Ariel Washing Liquid.

Commenting on the new promotion, senior brand manager at Hotpoint, Jennifer Taylor, stated “This promotion will raise awareness of our superb range of Hotpoint washing machines and how effectively quality products work together to remove more than 100 stains at 20˚C.

“It also aligns perfectly with Direct Injection technology, from Hotpoint, which offers consumers ultimate stain removal and garment care – a huge asset for retailers in promoting brand switching at the point of sale.”

Hotpoint | hotpoint.co.uk