kb-network    Guest Blog 24 Oct 2017

A window into the future – Steve Macdonald discusses the key trends at IFA 2017

Hoover’s Steve Macdonald provides an overview of the key trends from this year’s IFA Exhibition.

 “Whilst IFA (Internationale Funkausstellung Berlin) was established in 1924, MDA and SDA manufacturers have only been exhibiting at the show since 2007.The leading showcase for the global technology industry, IFA 2017 was bigger and better than ever, spanning 159,000 sqm, attracting 1,805 exhibitors and more than 240,000 visitors.

The key trends on the Hoover Candy Group’s IFA stand included: Smart/connected appliances from vacuum cleaners to touch-screen ovens, major technological innovations mean people can now interact with their appliance more than ever, from conversing with voice-assist functionality to the product suggesting recipe ideas or cooking and cleaning tips and, according to ZVEI, smart MDA saw a growth of 105 per cent from 2015-2016. This is something we predict will continue, perhaps not to the same trajectory.

With UK households to grow by 4.7% in the next four years, we at Hoover Candy have been ahead of the curve with our development of large capacity washing machines. This is something now being replicated across the market, so expect to see laundry products upwards of 9kg, but also with differentiating elements, such as drums with wider circumferences, but shorter depths.

Manufacturers have made concerted efforts to improve energy efficiency in order to help consumers make savings. According to research by DEFRA (Department for Environment, Food and Rural Affairs), take-up in the UK is behind other European countries, which is something we expect will change as consumers continue to come around to the benefits of energy-efficient products.
Whilst online shopping for MDA is up 6 per cent, the in-store experience that consumers can get from visiting retailers is irreplaceable. The ‘personal touch’ is important for people to get tailored advice and make decisions, not just because they class visiting stores as the best way to judge the quality of a large appliance, but it’s also their preferred way to arrange delivery, so it’s important to keep these trends in mind when customers come in for a store visit.”

Hoover | hoover.co.uk