John Davies, brand manager for Smeg UK, talks exclusively to kb-network on the secrets behind Smeg’s long-lasting success…
Ever since Smeg was formed in Northern Italy back in 1948, the company has been shaped by its rural surroundings and influenced by the Italian passion for quality food and ingredients, love of entertaining at home, and of course the flair for design and fashion.
Family run and passionately ‘Made in Italy’, Smeg continues to produce an extensive range of eye catching, yet functional products. From ovens and range cookers, to the archetypal 50’s retro fridge and small appliance collection, all have one thing in common – the brand’s renowned combination of technology and style.
Smeg is proud of its heritage and it’s ‘family-owned and run culture’, whereby, although the company has extensively grown in the UK, it has still retained its ‘big enough to deliver but small enough to care’ ethos.
People’s initial association with Smeg is a retro appliance, perhaps the fridge. It’s a very popular and iconic aesthetic for us, but we have so much more to offer. In a marketplace saturated with kitchen product and brands, Smeg offers a real point of difference – something we truly believe the industry needs.
Our built-in appliances offer sleek, contemporary design and are available in a choice of 7 aesthetic families, lots of choice and combinations – a total range comprising over 1200 products and finishes to choose from, which can ensure complete co-ordination and an aesthetic to suit every type of kitchen design!
Throughout our marketing and communications we work hard to stand out in a crowded and popular marketplace – proud to be and celebrate our difference, uniqueness and innovation.
2017 will be another milestone for the brand following its move to new purpose built Abingdon, Oxfordshire HQ, complete with extensive trade showroom and cooking demonstration facilities going live from summer 2017, along with its flagship showroom launching on Regent St, London designed to continue to raise the brand’s profile.Smeg UK | smeguk.com