Utopia    Guest Blog 05 Jan 2018

Don’t believe what you hear – British Ceramic Tile busts myths about ceramic flooring

Whatever your preferred style, flooring is essential in every scheme, and though looks are important, durability is a must – especially for areas with a heavy footfall, such as a family bathroom or kitchen-living area. Often ceramic tiles are considered something only suited to bathroom walls and kitchen splashbacks, but, we’ve spoken to British Ceramic Tile’s Head of Design and Product, Claire O’Brien, to discover why she thinks ceramic floor tiles are the way to go in 2018…

“There’s some confusion over using ceramic and porcelain tiles within the home, with everyone offering different advice. To make life simpler for homeowners we’re looking to dispel some common myths around tiles.

“Ceramic and porcelain tiles can be used on walls and floors. It all depends on the look you want to achieve. For a look that’s more impactful, ceramic tiles work well as they are printed using the latest technology to provide a much wider choice of designs, whereas porcelain tiles will deliver a more understated aesthetic.”

Porcelain is also incredibly practical; thanks to its non-porous body, it is incredibly waterproof, making it suitable for use inside and out and the ideal choice for busy bathrooms.

Claire continues: “The most important consideration when installing a new floor is your substrate. When laying tiles, whether ceramic or porcelain, the floor substrate must be clean and even. If there are any bumps the tiles will be prone to cracking due to the pressure from the floor beneath.”


British Ceramic Tiles | britishceramictile.com