kb-network    Guest Blog 05 Jun 2017
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Designer, Daniele Brutto reveals the top 7 steps you must do when creating a showroom…

Daniele Brutto, designer at Hub Kitchens, exclusively tells kb-network his 7 vital steps when creating a sleek and stylish showroom…

 

1) Get in the know…

You need to know your clientele, for me this is rule number one. Hub Kitchens not only sell to the general public but also to a wide network of interior designers and architects. When planning the space you need to consider what each audience will want, they appreciate different things in a kitchen design, so it is important to cater for all your potential customers.

 

2) Edit, edit, and edit again…

You need to have a wide product range but be concise with what you display – you do not have to have display every single product you sell. Clients need to know you are confident with what you represent and what you offer, as opposed to offering everything on the market and stuffing your showroom full of product. Edit, edit and edit again – you need to have product that inspires sales and gives people real excitement about what is possible in their own space.

 

3) Inspiration…

Remember clients want to be inspired when they visit your showroom, they need to feel you can offer them something they would never have thought of. So although we may only have one or two clients a year who could actually fit ‘The Cut’s’ rotating table in their home, its important our other clients feel inspired by this display for their own space.

 

4) Team work makes the dream work…

We made the showroom design a collaboration of ideas between all the team. Everyone feels like they have a piece of them in the showroom which means your employees really feel comfortable demonstrating and selling to clients.

 

5) Natural selection…

Allow a design to evolve, it took us nearly 6 months to agree on a final design. We spent weeks on each kitchen deciding on layout and colour scheme, thrashing out our thoughts and reasons for including certain things. The results are a showroom with kitchen displays that really reflect our company’s design ethos.

 

6) Fail to prepare, prepare to fail…

Do your research. Advance knowledge of new products  from suppliers is so important. Make the time to contact all your suppliers to discuss what’s new – it will give your showroom a fresh look.

 

7) Trend-spotting…

Get out. Go to furniture fairs to see what the market is doing and what the possible trends will be for the next few years – we got huge inspiration from the Milan Furniture fair in 2016, which helped us shape, in our own minds the direction and style we wanted for Hub Kitchens.

 

Hub Kitchens | hubkitchens.com