kb-network    Guest Blog 25 Oct 2017

Amir Reske of Caesarstone UK explains how UK quartz market is set for rapid growth

Amir Reske, Managing Director at Caesarstone UK, believes UK quartz market is set for rapid growth. Here’s why…

“Quartz is a beautiful engineered stone that can create striking interior surfaces. Quartz is already the work surface of choice in other key markets across the globe. In the USA, Canada and Australia for example, quartz accounts for 30-40 per cent of the total worktop market alone.

Conversely, in the UK the use of quartz is much lower, less than 10 per cent of the market. We believe this is primarily down to a lack of awareness of what quartz is and the benefits that it delivers over other surfaces. When homeowners and designers understand the beauty, design versatility, colour options, choice of finishes and the many practical features it offers, quartz will start to reach the penetration figures of other similar markets and become the number one choice for UK consumers, designers and architects seeking a premium surface.

Today’s modern kitchens and bathrooms are multi-functional in that they create a working space as well as an expressive showpiece; a place for the homeowner to convey their own creative flare and design. Within these spaces, one component in particular takes the brunt of the knocks, but given its large area, it also dictates the overall style: The worktop.”

Why Quartz?

  1. It’s tough

Quartz is one of nature’s hardest materials. On the Mohs scale of mineral hardness, quartz scores 7 compared to marble which scores 3-4. That means quartz surfaces are amongst the most durable surfaces available, a vital quality when it comes to areas as often utilised as the kitchen.

  1. Nature enhanced

Caesarstone tested its quartz products against marble and granite for impact strength, flexible strength, compression and water absorption and they outperformed both marble and granite in all areas tested. While granite and marble worktops generally need to be sealed, quartz does not need to be sealed by artificial means and is naturally scratch and mark resistant.

  1. Beautiful design versatility

High quality, premium-engineered quartz surfaces offer product consistency, a wide range of colours and designs (Caesarstone UK offers a choice of 40) and finishes simply not possible with natural stone.

For many consumers wanting a marble or granite look, an appropriate quartz product, such as Caesarstone’s Super Natural and Ultra Natural series is a practical alternative. Additionally, unlike granite and marble, Caesarstone quartz, can even be curved using a thermal process, opening up a vast range of design options.

  1. Easy maintenance, more hygienic

Not only does quartz last longer than almost all other surface options, it is easier to maintain, clean and keep looking good for longer. Quartz doesn’t need sealing, treating, polishing or any other form of maintenance, except a simple wipe clean with household detergent and water.

Caesarstone | caesarstone.co.uk