Last month saw the entry of La Maison Bahya into the UK market, after which, the team shared with us their predictions for expansion and plans for this exciting new venture. This time we’ve delved deeper into the origins and design details behind their iconic cement tiles…
Q: What’s different and special about cement tiles?
A: La Maison Bahya offers interior enthusiasts that little something extra. Cement is a ‘living’, exciting material to work with and our tiles are charming and unique, incorporating contemporary Moroccan style and flair.
Each tile is individually handmade and dyed in the mass, along with marble powder for long lasting, deep and textured colours – producing stunning results.
Our bespoke manufacturing process in Morocco provides a wide range of options: sizes, patterns and combinations of colours, with little fear of experiencing déjà-vu!
Q: With so many ceramic/porcelain lookalikes now on the market, why go for a real cement tile instead of a replicated effect?
A: There is no real comparison between fake and authentic cement tiles. Real cement tiles speak to people’s emotions and symbolize the charm and beauty of a handmade product. Our tiles help people express themselves through their home decoration choices, enabling them to embrace unique interior designs using a bespoke product.
Q: Where do the ideas come from for the patterns/colours? Are they based on traditional Moroccan designs or do they have more of a French flavour?
A: Some patterns and colours are inspired by historic French Moroccan designs but we also look to the centuries old tradition of Latin American cement tiles. We still manufacture vintage patterns that were initially designed for Moroccan palaces, Haussmann-style Parisian buildings or traditional houses in the South of France, in areas such as Provence.
We have a lot of fun rediscovering these traditional patterns by updating them with fresh and contemporary colour schemes. It’s exciting to see just how you can transform the look and feel of a design depending on the colour distribution on the pattern.
We also design contemporary patterns, to fit in with modern style and mood palettes popular in today’s home decoration, creating a renewed interest in the cement tiles market.
We pick up ideas from an unending source of inspiration, including fashion, Japanese traditional textile and paper patterns, African traditional paints, and art history; art déco style is a particular favourite. We also collaborate with designers, whom we invite to apply their style and universal design vision to our cement tiles.
Q: Do the tiles need sealing just once, or regularly?
A: Sealing is imperative to make the tiles durable and up to the rigours of everyday living. We advise re-sealing every two to three years. Our ‘laying and care’ information sheet, should answer any queries homeowners may have.
Q: Can the tiles be used outdoors, too?
A: It’s very on-trend to bring the indoors to the outdoors and vice versa. It can work depending on the outside temperatures. In countries with extreme outside temperatures, there is always a risk of cement tiles cracking. In more temperate climates, particularly coastal areas, this is less of an issue.
Q: Your tiles seem like such a joyful product; what do you think they bring to an interior?
A: We definitely provide a living product that gives both heart and soul to a home. The bespoke nature of our tiles means that each one is unique, combining beautiful materials and colours, with individual patterns.
La Maison Bahya | bahya-deco.com/en/1-welcome