kb-network    Focus 26 Jan 2018

Joining the trend – Wilsonart collaborates with lifestyle bloggers to get latest insights on trends

Wilsonart has been designing and developing decorative surfacing solutions for almost 60 years, using its signature materials – Gemstone, Earthstone and Laminate. Over the last two years, the company has worked with several high-profile bloggers, offering a discount on products in return for honest feedback and pictures of the surfaces in use in real homes.

The feedback has been highly valuable. Ruby Larving, Marketing Communication Manager for Wilsonart UK, said, “Working with interiors bloggers is proving a compelling way to get consumer trend feedback and product exposure. Our products are in use in homes, places of work and commercial property across the world. It’s terrific to get feedback and sight of how the products are performing and what they actually look like in real homes.”

Recently, lifestyle blogger Antonia Ludden (of #tidylife blog) was looking to create a coffee bar feel in her family home. She explained, “When you think of a trendy coffee bar it’s all reclaimed wood and metal tables, large windows, industrial pendant lights etc.  My original idea was to use scaffold boards to make a rustic counter top.  But practically, I was not sure if the surface would be a bit too rough and difficult to keep clean. So, I began a search for an authentic looking wood effect laminate and came across Wilsonart’s Mississippi Pine. This worktop is epic; it has all the texture and grain I was hoping for and is a lovely natural colour, too.  We opted for the matching upstand which gives a smart finish to the counter.”

Seeing this, consumers can get a better idea of how the product fits into a real setting, and whether it is right for them; creating a trinity of benefits for both Wilsonart, the bloggers, and the consumers.

Wilsonart | wilsonart.co.uk