Designer    Focus 08 Mar 2018

Innovation in the masses – the Bathroom Brands group launches a stream of new products at KBB

This week’s KBB saw Bathroom Brands biggest stand to date. Covering a massive 350 sq m space, the two-storey stand featured purpose-built room sets, a bar, lounge and even a large slide that launched visitors from the second storey into a playful ball-pit on the ground floor.

Here’s a full summary of the group’s most prominent launches from the show…


With all the brands exhibiting under one roof, it was launches galore for Bathroom Brands. Taking a starring role in this showcase was Crosswater, which, during the show, officially introduced its UNION brassware and furniture collection. Ranging from Italian artisan-made basin taps, bath mixers and shower solutions – each featuring distinctive knurled finishes – to complementary storage units, countertop basins and even a freestanding bath, the UNION collection offers a complete cohesive aesthetic for lovers of industrial style. For more information about the UNION collection, see our January exclusive UK preview.

Also from Crosswater came fresh new finishes for its MPRO collection, including Brushed Brass and Matt Black, and the option of knurled detailing – matching its UNION sister collection. While, when it comes to cleanliness, no one has mastered it quite like Matteo Thun and Antonio Rodriguez, with the AXENT.ONE for Crosswater. The high-tech toilet uses smart technology to provide a wash function, self-cleaning capabilities, a temperature-adjustable seat, energy-saving LED night lights, deodoriser, massage functions and a warm air dryer – beyond a simple toilet, the AXENT.ONE is an all-powered sensual experience.

As part of this ‘innovation streak’, Crosswater also announced the launch of its new Liberty collection. Focussing on the growing trend for multi-generational living, the new Liberty collection aims to cater to every member of the family, with specialist adaptable furniture and appliances that will ‘grow with its owner’.


Though impressive, Crosswater was not the only brand displaying design prowess at this year’s KBB exhibition. Renowned for its decadence and pretty, period designs, the Burlington brand had some surprises in store for visitors to the Bathroom Brands stand; not only was the company keen to showcase its new classic grey finish, for its bathroom furniture collection, but also announced the addition of a sleek black finish, available on the vast majority of its brassware.

And, strengthening the Burlington range further, the show saw Arcade – previously a separate brand under the Bathroom Brands umbrella – merge with Burlington; becoming a distinctive collection within the wider Burlington range.

Britton Bathrooms

Britton Bathrooms has added a new Light Grey finish to its Aqua Cabinet portfolio. While the brand decided to subtly shift its manufacturing methodology – now all Britton furniture will be crafted from layered plywood. Thanks to plywood’s resilient properties, the new furniture will be stronger and more water-resistant than ever.

And from furniture to ceramics, Brittons’ ceramic series also saw a myriad of new additions, including discreet fittings on the wall-hung and back-to-wall toilets, new rimless bowls and easy-to-clean Nano Glaze finishes.


Officially announced during KBB, this year sees Clearwater undertake a global brand relaunch. In order to evoke a greater sense of luxury, Clearwater has introduced fresh contemporary branding, crafted from a palette of blues and ochre, and visually reminiscent of glacial mountains. For more information on the global relaunch, read our full article.

Bathroom Brands |