Designer    Focus 04 Apr 2018

Does Geberit’s ‘fun and interactive’ VR-adept IHS stand mark the next step for design exhibitions?   

Monday (2nd April 2018) saw the doors of London’s Olympia stadium finally shut after an impressively long and successful Ideal Home Show 2018. A huge draw for consumers around the country, and worldwide, the exhibition hosted many leading kitchen and bathroom brands, including bathroom manufacturer, Geberit.

Taking a different tact to this year’s proceedings, Geberit incorporated augmented reality technology into its stand, with the aim to fully immerse visitors and showcase its luxury bathroom ranges to their very best. Collaborating with CAD design company, Virtual Worlds, and applying its new 4D Theatre package, the two teams worked together to provide visitors with a truly immerse experience and place each person in ‘the bathroom of their dreams’.

The 4D Theatre package uses a virtual reality headset and hand-tracking technology to allow users to literally walk around the virtual bathroom, gain a level of spatial awareness of the design, interact with and operate a selection of different Geberit products. A huge range of the company’s products are available within the Virtual Worlds system, and visitors were able to customise everything from the furniture finishes to the choice of ceramics to suit their individual tastes.

David Bond of Geberit explained: “The headsets added a fun and interactive element to our stand this year, allowing guests to design the bathrooms of their dreams in a fully immersive experience.”

What does this mean for the future?
As well as making an exciting addition to the Geberit’s Ideal Home Show stand, we asked Nathan Maclean, Managing Director of Virtual Worlds, how virtual reality technology will affect the industry in future and the transformative effect it is having on the bathroom design experience for designers, retailers and consumers, alike; “4D Theatre is our most exciting and immersive product to date and it will undoubtedly help to deliver a futuristic retail experience for bricks and mortar retailers,” Maclean commented.

“Our software is all about providing customers with peace of mind, giving them the information at their fingertips to ensure they have an informed decision throughout the design process.

“This new software not only provides customers with greater insight before they commit to a purchase but also further equips retailers with the tools to increase footfall, shorten the buying cycle and increase revenue.”

Geberit |

Virtual Worlds |