Designer    Feature 18 Jul 2017

Grohe’s VP of Design Michael Seum discusses the design process and crafting a sinuous success

“Before starting any new design – and certainly before we put pen to paper in the studio –
we look at what’s going on around us. Not only in terms of trends, but also in the more fundamental, global changes that take place. We consult
with leading analysts, social commentators and futurologists. And obviously, we use my own experiences and observations.

When designing the new Essence range, everyone seemed to agree that for billions of people the digital revolution has dramatically changed how they live their lives. Everything is going at hyper speed, so sometimes, people want a moment of escape – especially in the bathroom, the traditional oasis of individual serenity and relaxation. They crave an environment that is a break from the predictable uniformity of the digital age.

Our interactions with design thought-leaders across the world showed us that there
was a growing need for more individuality and personalisation in bathroom design. That’s why we expanded our Essence range to include eight new options. With these new options, we have created an incredibly rich toolbox for the creative mind allowing tremendous flexibility. This approach has had an immediate impact and has been extremely well received by the design community. For example, our Hard Graphite in both polished and brushed finishes beautifully complement a huge range or interiors. From marble and pure white bathrooms, light wood tones as well as concrete and dark matte tiles, we find this finish is so versatile it will enable interior designers to create their dream bathroom whatever the style.”


Featured: Grohe’s Essence collection

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