Designer    Feature 30 Aug 2013

Design studio Front team up with Japanese kitchen designer Nendo to showcase the shower

A new concept by design studio Front celebrates the normally unseen workings that we take for granted when we switch on the shower.

With a 20-year track record of working with a broad range of internationally renowned designers, Hansgrohe’s Axor brassware brand is no stranger to new and sometimes abstract ideas. In fact, designs from the likes of Jean-Marie Massaud, Philippe Starck and the Bouroullec brothers have all been startling departures from the norm when those particular collaborations were unveiled.

The company’s latest creative venture sees it team up with two of the world’s most trend-setting design studios – Nendo from Japan (see Designer Kitchen & Bathroom, August 2013), and Sweden’s Front Design.

Although concept designs rather than production models, the project is an attempt to challenge existing thinking in this product category, bringing previously unseen combinations and aesthetics together for a fresh take on showering.

Front’s installation has that familiar characteristic of simplicity that is associated with Scandinavian design, but it is also something of a homage to artisan skills and the aesthetics inherent in technology and installation.

The Axor WaterDream created by Sofia Lagerkvist, Charlotte von der Lancken and Anna Lindgren is intended to allow the user to experience the path water takes in its most original form. “We used our personal perception of the shower and showering to draw attention to the technology behind the wall, which is often concealed,” explained von der Lancken.

Lagerkvist added: “It was important for us to foster an awareness of what is the most archetypal aspect of the bathroom – the installation itself. For this reason, we played around with the most elementary components that are used to bring water to us – pipes, valves, couplings, and funnels.”

Philippe Grohe, Brand Manager for Axor, said: “Front shows how something that is normally hidden from view can become a visually appealing and valued spatial construct.

“Within our overall understanding of the use of space, the interaction with water, and the multifaceted individual needs of people, we focused specifically on the shower this time, interpreting it anew with Front and Nendo.”

Axor | 

Front |