With so many exhibitors, so many attractive products, and so many smiling staff, it is hard for one brand’s stand to stand out among the rest. While there has been much talk about the size of Blum’s stand, the key to the company’s success was not purely its large footprint, but its theme of “thinking differently”. Rather than just having a huge stand that might overwhelm visitors, Blum made collated four stands into one, and processed visitors through each area:
Visitors began their journey with the Space Tower area, where Blum’s latest larder innovation was showcased in a variety of forms and settings. In a range of sizes, visitors were shown wooden drawers with Movento runners as well as Legrabox free and pure pull-outs in the impressive Space Towers.
In the Product area, visitors were walked through demonstrations of all Blum’s newest launches, which included the Onyx Black hinge (for dark coloured cabinets), Blumotion S (a runner which enables three different motions in one), the Cristallo hinge (for ultra-thin, mirrored or glass doors), and Aventos HK top (a slimline lift system for small cupboards).
In the Retail services area, visitors were shown how Blum can help independent retailers promote their own businesses and how they can use the Blum brand within their businesses to sell kitchens, with a comparison area demonstrating the differences between products.
In the Technical services area, visitors were shown how to use the Online Cabinet Configurator and Easy Stick, as well as playing with the installer’s app and Live Support service, which joins the Technical Helpline in providing essential help and support for anyone fitting Blum products.
Finally, before leaving, visitors were asked for feedback on their experience of both the Blum stand at KBB and the brand in general. To find out more about the stand, David Sanders, Sales and Marketing Director for Blum UK, explains more in this one minute video.