Just over a year on from its new beginning with direct distribution in the UK, Caesarstone is making its debut at KBB Birmingham, unveiling its new Cloudburst Concrete. This latest addition follows on from Casesarstone’s multi award-winning Rugged Concrete finish, reinforcing the ongoing trend for industrial-style surfaces.
“The Caesarstone UK range is regularly cited as the best on the market and our recent industry awards fully reinforce this popular opinion. Rugged Concrete set a new industry benchmark as well a statement of intent for further Caesarstone product development. Visitors to our KBB18 stand will get a taste of this ahead of our spring launch”, said Jonathan Stanley, VP Marketing, Caesarstone UK.
Cloudburst Concrete, with its white on white, tonal, cloud-like patina delivers a look exclusive to Caesarstone’s methods of production. Its rough, low-reflective matt surface works well with light and dark timbers, as well as stainless steel and stone, providing exceptional design flexibility. Think industrial loft or Scandinavian design – minimalist, simple and functional.
Jonathan Stanley continued, “We are looking forward to welcoming as many people as possible to the stand over the course of the show. Over the last 12-months, Caesarstone UK has been carefully listening to the feedback from fabricators and kitchen and bathroom studios and we have reacted accordingly, introducing a price freeze and specific promotions that help partner businesses capitalize on the ever-growing demand for the brand.”
Visitors to stand X90 will be able to see and feel Caesarstone’s whole range, including Cloudburst Concrete, which will launch in May.
Caesarstone | caesarstone.co.uk