Presenting the bathroom as an informal living space, the design scheme developed in collaboration with American designer Terri Pecora for 2018, ‘Plural’, will be displayed alongside new additions to VitrA’s existing designer portfolio across five specifically-curated room sets.
“At VitrA, we wanted to create a new methodology that responds to the recent evolution of the bathroom ritual. We focused on the time spent in the bathroom and our interaction within the space rather than the products,” said Erdem Akan, Design Director, VitrA
VitrA will also showcase four room sets featuring new additions to its latest collections and designer collaborations portfolio:
Christoper Pillet’s Memoria range features smart room dividers and seating elements that give the user endless opportunities for reinvention to suit their needs.
Istanbul, designed by Ross Lovegrove for VitrA’s iconic collection, draws inspiration from Nature’s organic shapes to create an uplifting experience for private and public bathrooms.
Eternity – created by Sebastian Conran – includes freestanding pieces that enable the user to tailor a personalised space and enjoy quality time in the bathroom.
Finally, a room set dedicated to Matteo Thun’s Water Jewels collection (featured) will be presented. The calming colour palette of the cupboards and wood finishes bring a homely feel to the bathroom environment.
Salone del Mobile, International Bathroom Exhibition, Pavilion 22, Stands H23 – H27.
VitrA | vitra.com