Designer    Exhibition 28 Mar 2018
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Salone del Mobile, International Bathroom – VitrA collaborates with Terri Pecora to create Plural

Plural – the new collaboration between VitrA and Terri Pecora – is inspired by the heritage of communal bathing spaces and rituals, introducing the bathroom as a social hub where people meet and reconnect with themselves, their close friends and family.

To be seen for the first time at VitrA’s stand at the International Bathroom Exhibition, the Plural collection presents the bathroom as an informal living space in its own right by making it the new heart of the home. For it, Terri Pecora has conceived organic-shaped design elements that can be used in multiple combinations to form a personalised intimate setting. The neutral colour palette and wood finishes, which are not usually seen within a bathroom environment, bring a sense of warmth and domesticity.

“The Plural collection celebrates a new modern ritual, a contemporary version of shared bathing spaces. I like to call it ’shared intimacy’,” said Terri Pecora.

In this collaboration, VitrA aims to reinterpret the traditional bathroom lay-out and encourages new ways of utilising the space. A key feature is the layering and grouping of different furniture pieces that enable them to work together in overlapping heights, colours and dynamic configurations. Some of the basins can also be regrouped at the centre of the room as a contemporary nod to the communal basins used in public washing spaces.

Erdem Akan, Design Director for VitrA, spoke of the inspiration behind the collection: “At VitrA, we wanted to create a new methodology that responds to the recent evolution of the bathroom ritual. We focused on the time spent in the bathroom and our interaction within the space rather than the products. This investigation led us to work with Terri Pecora on the design of the Plural collection, which reinterprets the bathroom as a social hub.”

VitrA’s new collaboration can be found at pavilion 22, Stand H23 – H27, at the International Bathroom Exhibition.

VitrA | vitra.com