At this year’s Salone del Mobile, AXOR and hansgrohe, the two brands of the Hansgrohe Group, will delight industry-leading professionals and design-conscious consumers with their kitchen and bathroom innovations.
“With our strong brands AXOR and hansgrohe, we have consistently and steadily made a name for ourselves as a leader in innovation, quality and design,” Thorsten Klapproth, Chairman of The Executive Board of Hansgrohe Group explains. “For decades, delivering great design has been a top priority — one of our mantras is: ‘beauty is a point of honour’. But we go far beyond aesthetically pleasing design: we think of water in the bathroom and kitchen in completely new dimensions, adding functional value, thereby creating an emotional water experience. This is deeply anchored in our company’s DNA. That’s why this year we are once again presenting high quality, functional design objects at the Salone del Mobile. By the way, this doesn’t just apply to our new products; the Hansgrohe Group booth itself is also sure to be an impressive attraction for our guests,” Klapproth promises.
On this special occasion, AXOR is exclusively premiering AXOR M.E (‘My Edition’). This latest collection of taps was created in collaboration with the Stuttgart-based design studio, Phoenix, and is an expression of personality, self-realisation and individual creativity. A variety of surface colours and patterns give the tap an exceptional look, which, together with a new and sensuous way of experiencing water, make AXOR M.E a unique offering.
While sibling company, hansgrohe, will be showcasing its new series of shower heads; the exciting new range covers users’ body with a warm and misty spray, reminiscent of summer rain. Also debuting is a material, inspired by nature, which hansgrohe uses to give kitchen sinks, a warm and homely feel, stylish colouring and exceptional durability.