Vauth-Sagel has confirmed that its EuroCucina 2018 stand will consist of two floors: the upper-floor caters for visiting design enthusiasts, while the lower floor is open exclusively to retailers.
A series of offers for retailers can be experienced on this floor, including a shop-in-shop system, which allows kitchen studios to demonstrate the functional benefits and design strengths of Vauth-Sagel products to their customers using the real product itself. In addition, retailers can view the range of available supportive materials for sales promotion, such as sales arguments for catalogues and flyers, as well as illustrations and decoration kits such as signs, certificates, and service cases.
“Our goal is to make our business partners’ work as convenient as possible with our products,” explained Vauth-Sagel’s MD Claus Sagel (featured). “Retailers don’t need to worry about how they should explain our products to the customer – they will receive the arguments and materials from us. In turn, the industry and craftsmen will receive assistance for the processing of our products.”
A central tool for this is the digital services that are introduced extensively at the stand. At different displays with touch monitors, Vauth-Sagel employees will demonstrate how to most efficiently use the comprehensive digital services. Vauth-Sagel finalised several new features for this year’s Milan Design Week – including a retailer login, the provision of CAD/CAM connections, a media library and a download section. New language versions of the digital services were also created just in time for the trade fair, meaning the website is now available in Russian, Italian, Chinese and Turkish, also.