The big biennial show for bathrooms opens its doors again this month as the industry gathers in Frankfurt for ISH 2013
With over 2,300 exhibitors, ISH can lay claim to being the biggest bathroom show in Europe, but its appeal is generally more about ideas than numbers.Whilst the kitchen sector has Eurocucina (and now Living Kitchen) as the shows for which new launches and prototypes are saved up for, many bathroom manufacturers look to ISH as the place to showcase their latest developments.
But as well as all the new products on show, there is also a host of exhibition features that look to address a range of broad issues that shape the bathroom industry.
Among the special features this time is the ‘barrier-free bathroom’ which will explore the increasing importance of demographic change. With the ‘Age Explorer’ – a special suit that simulates the effects of aging on physical capabilities – visitors will be able to experience for themselves what it is like to be much older.
This will be aligned with a cross-generation bathroom comfort competition, an award intended to highlight innovative bathroom products that combine barrier-free building with comfort and safety.
Elsewhere, the ‘wall + floor’ special show will bring the assortment of innovative products and furnishing concepts for floors and walls to ISH for the first time. Part of the ‘wall + floor’ section will be a central meeting place focusing on creative subjects, such as bathroom interiors, holistic bathroom planning, design and bathroom trends. There will be over 30 workshops and lectures based around the subject of holistic bathroom planning, as well as a presentation of bathroom trends for 2013/14.
In truth, much of the total exhibition floorspace across the sprawling Messe Frankfurt is taken up with the sort of technical HVAC and installer-focused products that can sometimes create the wrong kind of dynamic for more design-conscious visitors. However, with several massive halls dedicated solely to sanitaryware and bathroom furniture product, there is always enough creative innovation on show at ISH to make it a must-visit for anyone involved with bathroom design.
ISH 2013 takes place 12-16 March 2013 in Frankfurt, Germany | www.ish.messefrankfurt.com