Swiss bathroom specialist Laufen is celebrating its success at this year’s Sleep exhibition, held at the Business Design Centre, Islington, London.
Late November saw the company welcome visitors to its stylish and minimalistic stand. Among the many elements on show was Laufen’s award-winning Cleanet Riva shower toilet, which features intuitive shower functions that beautifully balance luxury and hygiene.
Each product on display also highlighted the innovative nature of the company’s SaphirKeramik ceramic – a specially designed material which allows products to be manufactured with a thinner format, with the same hardwearing and robust body. While the bespoke sector of Laufen’s stand took visitors through the full process, from conception to production, of a unique curved basin design.
Putting the icing on the cake, the rear of the stand showed Laufen’s award-winning new corporate video, which cleverly highlights the brand’s creativity, heritage and dedicated craftspeople.
Laufen’s Commercial Director, Ilker Hussein, commented: “The quality of leads from the show indicates that this has been one of the most successful Sleep exhibitions that Laufen has participated in. We had a fantastic response from visitors to our stand which was designed to be open and welcoming. The event provided an invaluable opportunity to network with industry contacts both old and new.
“Our philosophy at Sleep this year was aligned to the way we approach each project; we engage with our stakeholders, through adding value not only with the outstanding designs and innovative solutions, but also with the passion, drive, and can do attitude of our experienced team who thrive on delivering creative bathroom solutions for the hospitality sector.”Laufen | laufen.co.uk