Thanks to the considerable impact of social media, chefs and food bloggers have attained a celebrity-like-status and more recently have brought about the notion of ‘food worship’. This style-cantered avant-garde culture looks at food in a brand new way, with discerning foodies investing more and more in seeking out the ‘holy grail’ of culinary experiences.
This exciting new culture has influenced Conran + Partners, Studio Appetit and German Gymnasium to create a challenging collaborative event that will take place during this year’s LDF. The Food Religion event will push the boundaries of culture, design, faith, food and architecture. The base of the installation aims to represent the foundations of food and cooking; for this Conran + Partners worked with a team of expert manufacturers that each focused on a particular material, including Claybrook (Stone), Mark Taylor Design (Timber), IntoLighting (Metal and Lighting), Aarnio Originals (Colour) and Milk (Structure).
After admiring the visual scale of the installation, guests will be invited to try a ‘multi-sensory dessert’ and a duo of exclusive cocktails, which have been designed in collaboration with Studio Appétit and German Gymnasium’s Executive Chef, Bjoern Wassmuth, Bar Manager, Fred Tartas and Head Bartender, Jeremy Le Blanche.
“The design concept for our award-winning interiors of German Gymnasium is a re ned modern insertion within the existing building and was inspired by its Germanic roots; a contemporary Bauhaus version of a European Grand Café.
Our ‘Food Religion’ installation showcases the beauty and integrity of five materials taken from the Bauhaus curriculum. We worked within their natural strengths and limitations to drive their form, scale and texture with a simplicity, unique shape and function coming together to create a ‘Gesamtkunstwerk’,” commented Tina Norden, Director, Conran + Partners.The Food Religion | thefoodreligion.com