Designer    Exhibition 17 Apr 2018

Indesit encourages EuroCucina visitors to #DoItTogether and launches new Push&Go feature

At its EuroCucina stand, Indesit today presented a range of ‘life proof’ kitchen appliances designed for busy, modern families that share the daily chores – all under the theme of its digitally-led #DoItTogether campaign, which aims to promote gender equality in housework duties.

Indesit’s stand provided interactive experiences and product demonstrations that prove how the user-friendly designs of the brand’s appliances ensure all the family can #DoItTogether when it comes to chores. There was even a special ‘kid’s area’ for visiting families, with interactive fun and some special healthy treats to discover.

Indesit is also using the exhibition to launch a new 450mm dishwasher with a convenient new feature – Push&Go. Because today’s consumers prefer faster cycles but are also often reluctant to use a dishwasher for smaller loads, Indesit have developed Push&Go to address both these needs. A single press is all that is required to start a dedicated cycle that offers dependable cleaning without pre-washing and takes less time than a standard cycle at just 85 minutes. As well as excellent practicality, the new 450mm dishwasher offers a great choice for those seeking a solution for smaller kitchens.

Indesit |