Designer    Exhibition 31 Aug 2017
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Design’s got talent – this year’s New Designers exhibition was packed full of fresh innovations

The 32nd edition of New designers saw a celebration of innovation and creativity, with over 3,000 of the UK’s most talented emerging designers displaying some of their best work. More than 15,000 visitors were welcomed from the public and industry, with companies and businesses looking to recruit
the best emerging talent. Buyers
were also in attendance, looking to discover and buy from this year’s
most talented graduate designers.

New Designers once again offered a series of prestigious Awards across both weeks, which all exhibiting graduates were eligible for. The Awards were presented at the opening ceremonies for each Part. New Designers Part 1 was opened by renowned British ceramicist and judge on BBC2’s The Great Pottery Throw Down, Keith Brymer Jones;
while Acting Keeper of the Design, Architecture and Digital Department at the V&A, Corinna Gardner, welcomed visitors and exhibitors to Part 2.

Several universities enjoyed standout success at the show including Loughborough University, whose five wins across the two Parts demonstrated a consistency of talent in varying design disciplines. Other notable successes include Birmingham City University, who won three awards in Part 1, and Glasgow School of Art, whose students picked up four Awards in one day alone. In Part 1, the BDC New Designer of the Year Award went to Nina Butler from Glasgow School of Art for her collection of tactile, reversible, innovative sports textile designs, with De Montfort University winning Best Stand Award.

In Part 2, visual communications were well represented, with Plymouth College of Art’s Jake Williams taking the BDC New Designer of the
Year Award for Resilient Reptiles, a beautifully designed and illustrated non-fiction children’s book which takes a closer look at some of the most highly specialised, adaptable and incredible animals in the world.

Industry visitors at the show included Microsoft, Nike, Debenhams,
Apple, Dyson, Selfridges, Harrods, ASOS, Alexander McQueen design team, Nestlé, and Rolls Royce, all demonstrating their support
and emphasising the legacy and importance New Designers has in making up the thriving design teams of brands working in the UK today and bringing new ideas for creative and commercially successful industries. Sarah Monk, Portfolio Director of New Designers, said: “New Designers
has once again proven to be the top exhibition in the country for emerging design. We are most grateful to our talented and enthusiastic exhibitors, who have put in such extensive
efforts to be part of this showcase and congratulate them for such thoughtful, responsible and truly innovative work.”

Rona Olds, Head of Buying at Sainsbury’s Home, added: “New Designers was a great opportunity for us to share our design credentials and it’s extremely exciting to see the future talent that is emerging into the design industry.”

New Designers | newdesigners.com