Taking part in Milan’s hotly-anticipated Design Week, GROHE, will be hosting a unique launch event, to introduce it ATRIO SPA collection to the market.
An event of two parts, visitors will firstly have their attention drawn by an experimental courtyard installation, that will showcase the ATRIO collection in a striking and artistic manner. Before being invited to the exclusive product launch at the newly-designed GROHE showroom in Via Crocefisso. The showroom will also be open to trade and consumer visitors from the 17th April, and provide design inspiration, expert advice and on-hand assistance from the GROHE design team and showroom team.
Alongside the yet-to-be-revealed ATRIO collection, which will be showcased in a Brushed Hard Graphite finish, GROHE also plans to present its ESSENCE range in the new spa colour selection, the AQUASYMPHONY shower and the popular RED and BLUE HOME water systems – which provide users with kettle-hot water and chilled, still, medium and sparkling water, respectively.
The 18th April will also see GROHE hose a press breakfast, followed by a showroom and art installation tour, followed by an exclusive VIP dinner in the evening, for guests from the architecture and design industry. While the showroom and ATRIO installation will be open for public viewing between 10am and 8pm from 17th – 22nd April – ensuring the brand’s Design Week plans cater for every manner of visitor.
GROHE | grohe.co.uk