With a completely different floor layout that separated the huge Earls Court 2 space into four key areas, the new owners of the 100% Design exhibition reinvented the show and gave it a significantly different flavour this year.
Media 10 also announced an increase on last year’s attendance figures too, with over 25,000 across the four days of the show, including almost 6,000 architects and over 14,000 interior designers signing up to attend.
Now in its 18th year, the show saw over 350 exhibitors take part. The curation of the exhibition into four distinct sections, each with its own meeting hub, ensured that both exhibitors and visitors achieved a renewed industry focus.
The exhibition’s spectacular entrance by show designers Shaw and Skerm in collaboration with Studio UK was a showstopper, with its tunnelof light underlining the arrival of a new era for 100% Design.
Yo! Home, the pioneering and intuitive living space set to revolutionise contemporary homes, launched at this year’s 100% Design. Conceived and developed by Simon Woodroffe, the founder of Yo! Sushi and YOTEL, held court in his innovative concept home, taking guests on a journey through the space with enthusiasm and style. Those that visited saw that, at the pull of a wall, the opening of a floor or the press of a button you can transform an 80 sq m space into a home containing everything an urban dweller could need.
The seminar programme was housed in Paul Cocksedge’s ‘Auditorium’; a virtually invisible material brought on-site and delicately woven by hand into a system as complex and transparent as a spider’s web.
Talks covering subjects close to the heart of the industry attracted new audiences across the packed programme of seminars and case studies, inciting passionate opinions and ideas for designers, manufacturers and architects alike. Participation from leading industry figures included: Lyndon Neri of architecture and design practice Neri and Hu; Theo Williams, Head of Design at John Lewis; Luke Pearson, architect and director of Pearson Lloyd; and designer Yves Béhar.
Emerging designers fulfilled expectation with limitless energy and enthusiasm and a fantastic showcase of products from the design community of tomorrow. Exhibitors in this section came from an array of backgrounds and disciplines and included the newly launched Form in Void, JiB Design Studio, and Niche Design.
100% Design Show Director, William Knight, said: “This is an event to serve the design community; both the uniquely innovative and original companies we have in the UK, but also the wealth of international design business which increasingly views London as a pivotal centre for trade and investment.”