Utopia    Editor 01 Oct 2014

100% Design celebrates its 20th Anniversary: What happened at the ultimate design showcase


Last month Team Utopia visited the UK’s largest and longest running contemporary design event, 100% Design. Promising much for its 20th anniversary, the huge four-day show didn’t disappoint.

100% Design is aimed at the trade market – think interior designers, architects and retailers – however the everyday consumer is welcome to pop-along on the final day too, as it’s a great place to see a heap of clever, inspirational designs all under one roof. Here is a snippet of what we saw, what we liked and what we thought you’d love to see…

What’s next

After 20 years the show has cemented its position as a benchmark event for promoting innovative design. Next year it’s all-new as 100% Design will be moving to Olympia London (Sept 2015), and we’re already looking forward to seeing what the new venue will bring.